Test-Retest Correlations and th...
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Response Set and the Measuremen...
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What Is Marketing?
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Small Group Theory and Marketin...
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Effect of Advertisement Size on...
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On the Reliability and Predicti...
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Clusters of Consumer Interests ...
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What Is Marketing?
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Effect of Advertisement Size on...
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Notes on the Application of Att...
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A Multiple-Product Sales Force ...
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Aggregate Advertising Expenditu...
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The Influence of Advertising's ...
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A Cross National Comparison of ...
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Recall, Recognition, and the Me...
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Recall, Recognition, and the Me...
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The Influence of Advertising's ...
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Notes on the Application of Att...
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Test-Retest Correlations and th...
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The Use of Preference and Perce...
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Response Set and the Measuremen...
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Measuring Influence in Organiza...
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On the Reliability and Predicti...
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Small Group Theory and Marketin...
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The Influence of Advertising's ...
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Structure of Repeat Buying for ...
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Structure of Repeat Buying for ...
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A Note on Testing for Constant ...
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Notes on the Application of Att...
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Effect of Advertisement Size on...
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Test-Retest Correlations and th...
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Measuring Influence in Organiza...
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Published 28 Apr 2018 -
A Note on Testing for Constant ...
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Published 26 Feb 2018 -
Test-Retest Correlations and th...
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Published 12 Feb 2018 -
Effect of Advertisement Size on...
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Notes on the Application of Att...
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Published 24 Aug 2017 -
The Influence of Advertising's ...
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Recall, Recognition, and the Me...
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Published 05 Sep 2015 -
Recall, Recognition, and the Me...
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Published 08 Aug 2015 -
Clusters of Consumer Interests ...
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Published 01 Mar 2018 -
Patterns of Overlap in Opinion ...
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Published 03 Mar 2018 -
Recall, Recognition, and the Me...
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Notes on the Application of Att...
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The Influence of Advertising's ...
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The Influence of Advertising's ...
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Notes on the Application of Att...
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Notes on the Application of Att...
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Published 11 Nov 2018 -
Notes on the Application of Att...
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The Influence of Advertising's ...
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The Influence of Advertising's ...
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Conflict Policy and Advertising...
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Behavioral and Management Scien...
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Published 30 Jun 1978